Viticulture Market Insights November 2025

Viticulture property market in 60 seconds

Challenging trading conditions

The viticulture sector remains under pressure as global oversupply and softer export demand weigh on grower sentiment. Margins are tight, and many producers are focusing on cost control rather than expansion.

Buyer caution defining the market

Sales activity has slowed, with interest concentrated on vineyards that are efficient, contracted, and well located. Uncontracted or high-cost properties are proving difficult to shift.

Property values reflecting operational strain

Values have softened in most regions, mirroring industry headwinds. Buyers are selective, and transactions are driven more by consolidation or restructuring than growth.

Market to remain subdued

Conditions are expected to stay cautious until inventory levels and export demand rebalance. Transaction activity will remain limited and value driven.

Focus on quality and efficiency

Vineyards with modern infrastructure, secure supply agreements, and proven management will continue to attract the strongest attention.

Long-term strength in premium regions

Despite current challenges, Marlborough, Hawke’s Bay, and Central Otago remain trusted regions for quality production, providing a stable base for long-term investors.